Sharpie announced its new back-to-school campaign by inviting fans to submit artwork they created with Sharpie to the brand’s Facebook or website. Sharpie will use the best creations in its music video, which will premiere this September.
The China International Public Relations congress opened on Thursday to discuss China’s international public relations strategy. Christophe Ginistry, the president of the International Public Relations Association believes social media is an important tool for China. It will allow China to easily engage with its targeted audience.
The public relations firm Burson-Masteller conducted a study on Twitter usage by heads of government. The study revealed that President Obama has the most watched Twitter account with over 17 million followers.