Gini Dietrich, CEO of a marketing firm, summarizes the eight new roles PR professionals should take on in order to become a hybrid PR professional. The new roles were created by author Deidre Breakenridge, who believes PR professionals need to be more diverse in the digital era.
Stacey Ann, a public relations professional, is adding on to her PR firm, Celeb PR Group, which specializes in social media. The firm will now be working with celebrity photographer Eric Scott. Photos by Scott will be an added element offered by Celeb PR Group to help companies create a better social media presence.
McClain Concepts, an Orange County public relations firm, honored Atari for its contributions in making technology user friendly through the creation of its games. Atari was a pioneer in the technological revolution over 40 years ago, and McClain Concepts feels Atari paved the way for other inventions such as social media.