Social Media Brings a Needed Update to the World of Public Relations

Author Dave Folkens explains the three ways social media is changing public relations. Information can now be gathered and distributed faster, relationships between companies and consumers can grow stronger, and consumers can receive targeted information quicker.

Janet Tyler, co-CEO of Airfoil, explains how the older generation of PR professionals must view social media and social networks as young children who need to be nurtured.  In order for a company’s brand to remain relevant new technology must be adopted.

With the many technologies dominating the way people interact, in person communication is dwindling. The ease and accessibility of the many new technologies allows people to forget the enjoyment of human interaction.


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